Where our expertise lies
Travel
Today’s hectic lifestyles have made travel one of the key ways to escape daily routine in order to relax, bond with loved ones and discover new places and cultures. We all travel much more than we ever did and strive to enjoy unique holiday experiences. In parallel, the way we select and purchase travel continues to evolve as a result of advances in technology. It all means the need for multi-faceted but highly targeted marketing to end users across multiple platforms is greater than ever. Above all hospitality businesses are no longer able to solely rely on mainstream tour operators to secure bookings and are increasingly faced with the absolute necessity to build and establish their brands in order to maximise business potential and value.
Spa & wellness
The wellness sector continues to expand as we now live longer and want to ensure we feel and look our best at any age. Luxury beauty brands with focus on wellness and anti-ageing have experienced significant growth in recent years and the advent of social media is helping up-and-coming beauty start-ups claim a share of the market more easily than ever before. Brands therefore need to be present in digital platforms to encourage convenient purchase as well as use physical locations such as department stores, retail beauty chains or spas, to communicate their brand essence and build meaningful wellness experiences. They are also developing lifestyle brand extensions to reach their target audience and to foster customer loyalty and cross-purchase.
Travel
Today’s hectic lifestyles have made travel one of the key ways to escape daily routine in order to relax, bond with loved ones and discover new places and cultures. We all travel much more than we ever did and strive to enjoy unique holiday experiences. In parallel, the way we select and purchase travel continues to evolve as a result of advances in technology. It all means the need for multi-faceted but highly targeted marketing to end users across multiple platforms is greater than ever. Above all hospitality businesses are no longer able to solely rely on mainstream tour operators to secure bookings and are increasingly faced with the absolute necessity to build and establish their brands in order to maximise business potential and value.
Spa & wellness
The wellness sector continues to expand as we now live longer and want to ensure we feel and look our best at any age. Luxury beauty brands with focus on wellness and anti-ageing have experienced significant growth in recent years and the advent of social media is helping up-and-coming beauty start-ups claim a share of the market more easily than ever before. Brands therefore need to be present in digital platforms to encourage convenient purchase as well as use physical locations such as department stores, retail beauty chains or spas, to communicate their brand essence and build meaningful wellness experiences. They are also developing lifestyle brand extensions to reach their target audience and to foster customer loyalty and cross-purchase.
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